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Seasonal Marketing - CP Business Solutions

Seasonal Marketing: Merry Fall!

We know that the kids are barely back to school and that Halloween has yet to arrive. And we realize that you might cringe when we ask, “Have you given any thought to your holiday marketing campaign?” (We cringed a little too when we saw Halloween candy on display next to Christmas decorations at Costco … Read More

5 Impactful Graphic Design Tips

5 Impactful Graphic Design Tips

We all recognize when a design looks a little off, but we can’t always explain why. Here are 5 impactful graphic design tips that might explain what you see and feel, but can’t always put into words. Tell Me Where to Look: Although all of the elements of a design (text, fonts, images, colours, shapes, … Read More

Know Your Target Audience

To Whom It May Concern: Know Your Target Audience

Let’s pretend you just had dinner at a new restaurant in town. The burger was incredible—one of the best you’ve ever tasted—but the service was slow and the waiter wasn’t very friendly. Now think about the different ways you might write about this: Text to your best friend Just had dinner at The Cowhorn. Crappy … Read More