Blog

Getting a Feel for Paper Finishes

Feeling Good - BLOG - Cp Biz - Ottawa, Ontario

Not to show our age or anything, but remember back in the 80s when we were told that if we wanted to stand out in a crowd of job applicants we should print our resumes on something other than plain white paper? All of a sudden everyone was printing their cover letters and CVs on coloured, textured or patterned paper, making these most personal of documents look more like an arts and crafts project than …
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File Ownership: What’s Mine is Mine and What’s Yours Is…

File Ownership - BLOG - Cp Biz - Ottawa, Ontario

Clients often ask us, “If I hire your company to work with me and you provide me with final files at the end of the project, who actually OWNS THE RIGHTS to those files?” We could give you the long answer, the legal, contract gobbledygook, which states: Unless otherwise specified in writing, all final works including, without limiting the generality of the foregoing, all technical documentation and prototypes, undertaken, developed and produced by the Contractor …
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Do You Map Out Your Marketing?

Map Out Your Marketing - BLOG - Cp Biz - Ottawa, Ontario

Have you ever tried to buy mittens in the dead of winter? Or a bathing suit during the dog days of summer? Chances are that what you need RIGHT NOW was in stores several months ago. Or won’t be back in stock for several months yet. Retailers have planning ahead down to a science. So much so that, as consumers, we hardly bat an eye anymore when we see patio furniture on sale in February …
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Spring Cleaning: Clean Up Your Digital Dirt!

It’s that time of year: the sun is shining, the birds are singing, and our houses are begging for a spring cleaning after the long, dark, cooped-up days of winter. This spring, while you’re gathering up your cleaning supplies, take a minute to think about your digital dirt. Yes, digital. We all have a digital presence these days, from posts we’ve liked to comments we’ve made to photos and videos we’ve shared or are tagged …
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Shout It Out versus SHUSH! Our Take on Your Privacy

As a marketing agency, we’re all about getting the word out. First we get to know you, then we find creative, innovative and effective ways to tell the world about you. But don’t worry… we take your privacy seriously: We keep it just between you and us. Whether it’s personal information you provide when contacting us (like your name, email address and phone number) or any other information you choose to supply, we’ll keep it …
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Roses are red… violets are blue…

Or are they really? You might see a dozen long-stemmed burgundy roses, where I see maroon. Or a cherry coloured sports car, where I see candy apple red. And what’s up with violets anyway? Aren’t they actually purple? Colour is subjective, after all. And when terms like PMS, CMYK, RGB and HEX start getting tossed around, colour can get confusing too. So here’s a quick run-down on the most common colour formats and when they …
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