Image Strategists: How We Do What We Do

Image Strategists: How We Do, What We Do

One of the most popular conversation starters is “So… what do you do?” We get asked that a lot here at CP Business Solutions. And our response to “What, exactly, do you do?” is usually along the lines of “What do you want us to do?” The truth is we can do a lot of … Read More

Image File Types: Things You Didn't Know You Knew

Image File Types Part I: Things You Didn’t Know You Knew

Pop quiz: You’re having a garage sale and want to print off some colourful images to put on signs to advertise it. You go online and find a cute pic, and copy and paste it into Word, but it’s too small. So you drag the edges to make it a full page. What happens? If … Read More

Seasonal Marketing - CP Business Solutions

Seasonal Marketing: Merry Fall!

We know that the kids are barely back to school and that Halloween has yet to arrive. And we realize that you might cringe when we ask, “Have you given any thought to your holiday marketing campaign?” (We cringed a little too when we saw Halloween candy on display next to Christmas decorations at Costco … Read More

5 Impactful Graphic Design Tips

5 Impactful Graphic Design Tips

We all recognize when a design looks a little off, but we can’t always explain why. Here are 5 impactful graphic design tips that might explain what you see and feel, but can’t always put into words. Tell Me Where to Look: Although all of the elements of a design (text, fonts, images, colours, shapes, … Read More

Know Your Target Audience

To Whom It May Concern: Know Your Target Audience

Let’s pretend you just had dinner at a new restaurant in town. The burger was incredible—one of the best you’ve ever tasted—but the service was slow and the waiter wasn’t very friendly. Now think about the different ways you might write about this: Text to your best friend Just had dinner at The Cowhorn. Crappy … Read More

Getting a Feel for Paper Finishes - CP Business Solutions

Getting a Feel for Paper Finishes

Not to show our age or anything, but remember back in the 80s when we were told that if we wanted to stand out in a crowd of job applicants we should print our resumes on something other than plain white paper? All of a sudden everyone was printing their cover letters and CVs on … Read More