Seasonal Marketing - CP Business Solutions

Seasonal Marketing: Merry Fall!

We know that the kids are barely back to school and that Halloween has yet to arrive. And we realize that you might cringe when we ask, “Have you given any thought to your holiday marketing campaign?” (We cringed a little too when we saw Halloween candy on display next to Christmas decorations at Costco … Read More

5 Impactful Graphic Design Tips

5 Impactful Graphic Design Tips

We all recognize when a design looks a little off, but we can’t always explain why. Here are 5 impactful graphic design tips that might explain what you see and feel, but can’t always put into words. Tell Me Where to Look: Although all of the elements of a design (text, fonts, images, colours, shapes, … Read More

Know Your Target Audience

To Whom It May Concern: Know Your Target Audience

Let’s pretend you just had dinner at a new restaurant in town. The burger was incredible—one of the best you’ve ever tasted—but the service was slow and the waiter wasn’t very friendly. Now think about the different ways you might write about this: Text to your best friend Just had dinner at The Cowhorn. Crappy … Read More

Getting a Feel for Paper Finishes - CP Business Solutions

Getting a Feel for Paper Finishes

Not to show our age or anything, but remember back in the 80s when we were told that if we wanted to stand out in a crowd of job applicants we should print our resumes on something other than plain white paper? All of a sudden everyone was printing their cover letters and CVs on … Read More

What's Mine is Mine and What's Yours is...? - Cp Business Solutions

File Ownership: What’s Mine is Mine and What’s Yours Is…

Clients often ask us, “If I hire your company to work with me and you provide me with final files at the end of the project, who actually OWNS THE RIGHTS to those files?” We could give you the long answer, the legal, contract gobbledygook, which states: Unless otherwise specified in writing, all final works … Read More

Do You Map Out Your Marketing? - CP Business Solutions

Do You Map Out Your Marketing?

Have you ever tried to buy mittens in the dead of winter? Or a bathing suit during the dog days of summer? Chances are that what you need RIGHT NOW was in stores several months ago. Or won’t be back in stock for several months yet. Retailers have planning ahead down to a science. So … Read More